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Copywriter:
Patrick Leahy
Art Directors:
Morgan Choitz
Jonathan Warobick
Creative Directors:
Will Wilson
Sean Ellis
Producer:
Dane Goldbloom
Photographer:
Brian Sorg
Jack Daniel's
We’ve all heard the carols. Lived the traditions. The immaculately hung wreaths and
perfectly crafted gingerbread houses set out for a picture perfect seasonal spread.
So this holiday season, go big, be bold, and do you. Celebrate loudly and without apology.
Maybe carol a little bit off-key, and leave a shot out for Santa. Because Jack wasn’t meant
to make it perfect. Jack was meant to Make it Count.
FCB Chicago











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