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Copywriter:

Patrick Leahy

Art Directors:

Morgan Choitz

Jonathan Warobick

Creative Directors:

Will Wilson

Sean Ellis

Producer:

Dane Goldbloom

Photographer:

Brian Sorg

Jack Daniel's

We’ve all heard the carols. Lived the traditions. The immaculately hung wreaths and
perfectly crafted gingerbread houses set out for a picture perfect seasonal spread.


So this holiday season, go big, be bold, and do you. Celebrate loudly and without apology.
Maybe carol a little bit off-key, and leave a shot out for Santa. Because Jack wasn’t meant
to make it perfect. Jack was meant to Make it Count.

FCB Chicago

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