He’s baaack… and he’s still wearing khakis. After 10 years, we brought back Jake from State Farm, but we didn’t want him to be just another spokesperson. We wanted him to thrive as an actual human that people could connect with by creating original content across social, thus creating
the “spokesfluencer.” Content ranges anywhere from short videos on IG, to memes on Twitter,
to launching Jake on TikTok providing an endless amount of Jake entertainment.